When in January 30 in New York BlackBerry limited introduced huge number of novelties, the biggest surprise was the introduction of singer Alicia Keys as a new global creative director.
One of the most logical questions is whether this successful singer and multiple winner of Grammy awards be able to save the BlackBerry for possible disaster.
“I was in long-term relation ship with BlackBerry in the past and then I started to notice new, better and more attractive ones in gym.” Alicia Keys made a joke at this conference, stating that she decided to “break a relationship” with BlackBerry device for a short time.
Although no specific details and plans are announced about her activity, the first moves are already announced. Her roll will be to use her creativity brings BlackBerry devices more closer to uses around the world and on genius way introduce its advantages.